Alliance Media Company was established in 2003. In 2004 company launched Forsage Car & Men's lifestyle magazine. In 2005 company launched first licensed Car magazine in Azerbaijan "AUTO BILD" which is published in 28 countries of the world. AutoBild car magazine was established in 1986 in Germany by Axel Springel Media Holding. Main concept of the magazine is most reliable test drives, independence and valuable advices for the car drivers. AutoBild Azerbaijan targeted at the men from 18-55 years old who interested in cars, services, tests and local news about the car market in Azerbaijan. AutoBild Azerbaijan mainly consists original reports form AutoBild Germany with a mix of local news.