Press Release
Design&Decor St. Petersburg - 2015
On 9-11 September in CEC EXPOFORUM, St. Petersburg, Russia the 3rd International interiors exhibition "Design&Decor St. Petersburg" was held. The event was organised by PRIMEXPO company, a part of the ITE Group.
"Design&Decor St. Petersburg" attracted a real capacity crowd. For three days 6221 people from 27 countries and 54 regions of Russia visited the exhibition, which is 25 % higher than last year.
The exhibitors appreciated not only the quantity of visitors, but also their quality. Over 90 % of visitors are experts in architecture, design and decor as well as representatives of retail companies and the HoReCa industry.
Over 100 exhibitors took part in the show. They are not only companies choosing "Design&Decor St. Petersburg" for the first time to promote their products, but also such leading players of the interior market as Vimar, Manders, CentrSvet, Artville, Barausse, Decorum Elite, Finex, Fiorente, Framyr and other companies participating in the exhibition regularly.
The exhibition presented the wide range of finishing materials and interior products developed specially for the Russian interior market. This year exhibition introduced such industry novelties as the design convectors by company Isotherm created together with the Artemy Lebedev studio, the collection of super thin parquet boards, the conceptual solutions for room decor in the loft style and many other items. The flooring and interroom door store chain Olimp Parketa presented a new collection of interroom doors NEWPORT by Effebiquattro factory, that was firstly introduced at the Milan exhibition MADE expo 2015. The MANDERS company presented its new collection of fabrics and wallpaper Archive III by the world famous brand Morris&Co. A highlight event within the exhibition was the presentation of a unique collection of furniture, textiles and accessories for interior decoration by fashion brand Tatyana Parfionova Home Design. Special exposition "St. Petersburg Workshops" presented original handmade works of small studious of the city.
The unique designer's works were traditionally presented on the Art Village exposition. This year Art Village was dedicated to the light: lamps, chandeliers, floor lamps, light figures and other decor items.
Traditionally, "Design&Decor St. Petersburg" exhibition was accompanied by the extensive business programme.
International architectural forum ArchiSpace "Interior, design and technologies as the components of commercial success of real estate property" was held for the first time with the participation of the following industry experts: Eugene Gerasimov (General Director, Eugene Gerasimov &Partners', Honored Architect of the Russian Federation); Sergei Trofimov (Chief of the Trofimovs` architectural studio); Igor Kokorev (Chief of the Strategic Consulting Department, Knight Frank St. Petersburg); Yulia Gulyak (Head of the Design Department, JSC MFK Lahta Center) and many others. Home Coutureòì became the general sponsor of the forum.
International conference Retail Expert is one of the key business events for the representatives of retail companies. This year conference was focused on the "Strategy of retail growth under modern conditions" topic. Within the event the experts discussed the problems of retail business anti-crisis management, maintaining competitiveness, procurement management and consumer experience.
During the all days of the exhibition the venues Designers Club and Design&Decor School were in the limelight of the visitors. On the Designers Club well-known architects and designers held lectures concerning "Interior design for VIP clients". The Design&Decor School training course for decorators covered the issues of using textile in different interiors, selection of color and facture solutions and combination of textile with other decor items.
The main results of the exhibition were reached arrangements between the participants and their potential customers and real sales of companies on the first few days after the exhibition.
So once again "Design&Decor St. Petersburg" confirmed a reputation of a commercially effective business event.