"InterCHARM - 2011" exhibition news, 18-Aug-2011
Announce: This year "InterCHARM" (26 - 29 October, Moscow) will open its doors for 18th time. Over the years the market has been meeting with ups-and-downs, but keeps the same ideology - to act in the service of the industry.
The exhibition "InterCHARM" as a phenomenon of Russian beauty industry. The event started up in 1994 and was one of the originators of formation of perfumery and cosmetics industry in Russia and every other year has been dynamically developing along with the market, successfully demonstrating latest achievements, innovations and trends.
This year "InterCHARM" will open its doors for 18th time. Over the years the market has been meeting with ups-and-downs, but keeps the same ideology - to act in the service of the industry. Under "InterCHARM - 2011" exhibitors and visitors will traditionally meet at one of the largest platforms - International Exhibition Center "Crocus Expo" for presentation of novelties, sharing experiences, getting update information about conditions and trends of the market development, searching for new partners. All that is possible due to variety of the exhibition sections which include all segments of perfumery and cosmetics market:
- Perfumery and cosmetics
- Hairdressing
- Nail service
- Beauty salons and parlours
- Spa
- BIO - natural and organic cosmetics
- FARMA+BEAUTY - products for beauty and health
- ZOOM - zone of innovative and niche products
- NEW - novelties gallery
- National pavillions
- InterCHARMpack - zone of packing producers and suppliers
- FormulAktion - zone of producers of raw materials and components for cosmetics and perfumery
The success of the exhibition can be measure with number of visitors and exhibitors, which grow every year. In 2010 the exhibition was visited by 50925 professionals of the industry, that is 5 % more than in 2009. Among them: cosmeticians, hairdressers, nail service specialists, massagers and estheticians, stylists and make-up designers, managers of beauty salons and spa centers, leaders of retail perfumery and cosmetics networks, representatives of chemists shops and others. The level of visitors contentment with the exhibition in 2010 is estimated in 81 %, 91 % are planning to visit "InterCHARM" this year.
As the exhibition organizers say, it is more and more difficult to amaze professional audience of the exhibition "InterCHARM" from year to year, but every time the held exhibition licks all creations.
The latest novelties of the industry, appeared at Russian and foreign markets, are certainly presented at "InterCHARM". More than that, the exhibitors call the exhibition one of the most successful instruments for introduction of pioneer products to the market. As explained by the development director of "Reed Exhibitions": "It is safe to say that today the novelties appeared in Russia as soon as in the West, and some companies prefer to enter products to Russian market earlier than in the hole world. All the novelties of Russian and international markets are presented at "InterCHARM".
One of the main goal of the organizers is to provide qualitative content of visitors, to rise profitability of the exhibition for exhibitors. In 2010 a successfully realized buyer program proved its efficiency. Its main point is to attract leaders of wholesale and retail companies of perfumery and cosmetics and pharmacy chains from regions of Russia and CIS countries as VIP buyers. Hundreds of specialists of the industry came to the exhibition from throughout Russia to make direct business contacts with suppliers. As explained by the exhibitor of "InterCHARM - 2010" Marina Vlasova, commercial manager of company "Mavala": "We are very pleasant with quality and quantity of negotiations with potential and current partners. There were many visitors, buyers from regions were there too, thanks largely to good work of the exhibition organizers".
According to the exhibition indexes in 2010, number of exhibitors increase 4 % - at the space of 18000 sq. m. there were stands presented by 834 companies from 25 countries: France, Germany, Spain, Italy, Taiwan republic, China, Poland, Lithuania, Latvia, Estonia, South Korea, Turkey, USA, Canada, India, Israel, Pakistan, Bulgaria, Holland, United Arab Emirates, Singapore, Russia, Belarus, Ukraine, and also from Hungary (for the first time). Since visitors of "InterCHARM" could see more than 2625 brands all together.
72 % of exhibitors were satisfied with the participation in full, 79 % have already planed their participation in "InterCHARM - 2011". 88 % of exhibitors of "InterCHARM - 2010" made new business contacts.
This year the exhibition is going to be more interesting and major. Innovative achievements of the industry - cosmetics with the application of nanotechnology, biocosmetics will be presented in the zone of products ZOOM.
Novelties of the world and Russian cosmetics market will be seen by visitors under the exposition "Gallery of novelties". The section "Farma+Beauty" will present products of cosmetics and pharmaceutical markets.
The exhibition parallel program will include training and entertainment events. The show program "InterCHARM - 2011" will be a real feast of style and beauty, where professionals of hairdressing, make-up artists, stylists, nail services specialists can demonstrate their abilities, and visitors will get aesthetic pleasure. Among the main subjects: Independent championship of Russian hairdressers, the 11th Championship of Russia on nail modeling, the 5th International Championship on spa massage, "You.Prof.Show." - professional event for hairdressers and stylists.
For other group of visitors in the frames of "InterCHARM - 2011" various training events will be organized. In the public limelight: the 6th All-Russian convention of beauty salons for managers of beauty salons, Nail service school, the Conference "Farma+Beauty" for representatives of chemists shops and pharmacy chains, the 12th Moscow cosmetics forum and many others.