Description
Originality. BIKESHOW is the unique exhibition narrow specialized for Russia devoted especially to bicycles.
It is high time for bikes in Russia: Bike industry in Russia is developing intensively and offer wide opportunities for business.
Target audience. People with active life style.
Opportunities. Demonstration of new bike collections, image promotion, market research, fruitful business collaboration.
Exhibition sections. 6 sections that cover all general directions of wheel sport and last trends of sports fashion.
Show program. At BIKESHOW the highly extreme capacities of bicycles are demonstrated. BIKESHOW also includes professional BIKE TRIAL CHAMPIONSHIP, BIKE RACE, TRIAL DEMO SHOW. That attracts thousands of visitors.
Advertising campaign. BIKESHOW is promoted in the leading mass media both regionally and nationally. The Organizing Committee successfully cooperates with radio and TV channels, actively promotes the show via Internet. On the whole BIKESHOW banners are located at 22 web pages aiming at sport and extreme. The Organizing Committee promotes the show in the subway, on the hoarding in the streets, in the sport shops, in the sport clubs and specialized educational centers. Promotional campaign definitely attracts a huge amount of visitors from the required audience.
Main sections:
- Bikes and fittings
- Spare parts and accessories
- Track equipment
- Outfit and protection means
- Sports and leisure clothes and footwear
- Specialized mass media