Description
Organizers:
"Expo-Reklama" Ltd.,
"Argumenti & fakti"
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OBJECTIVES:
The overall objective of an exhibition is to familiarize customers with major stages and mechanisms of implementation of effective advertising projects and to demonstrate the full range of advertising services (from marketing and creative to production and placement).
SECTORS:
- MARKETING:
- direct marketing,
- brand marketing,
- monitoring,
- marketing and sociological research,
- databases,
- complex study of market segments,
- marketing communications,
- political technology.
- CREATIVITY:
- creativity in advertising,
- design (photo, video),
- web design,
- creation of slogans and style,
- creation of video, audio and visual advertising,
- PR,
- image-making.
- ADVERTISING:
- TV channels and their sellers,
- TV projects,
- radio stations and projects,
- press,
- electronic mass media,
- street advertising,
- sponsoring,
- media-planning.