Description
Venue: GK "Art Moscow"
Conference Program:
Stream "Public relations in business":
- Video content for business: illusions and realities
- Reputation management and dealing with negative feedback
- PR-personnel market. How companies attract the best candidates for the PR team. And conversely
- Promotion of start-UPS: reefs, myths and the bitter truth
- How to build a content factory and promote with free media publications
- How to measure the benefits and results from your community. 10 performance parameters
- New tools for brand promotion in social networks
- New tools in internal communications
- Practical crisis recognition skills
- Corporate media: in the ring of friends
- You burn and everything burns and you're in hell. Communications in a crisis situation
The flow of "Public Relations in government":
- PR of state structures without budget or with a small budget
- Promotion of the modern state Museum: tools and cases
- Building and promoting the image of the official, politician, head of the state structure
- PR of the Deputy of the regional Parliament
- Work of the press service of the regional Ministry: experience and cases
- PR of social projects: tools and cases
- Opportunities and dangers of online presence of officials and government agencies
- Work with the speaker in government. How to influence the crowd. How to work with provocateurs during performances
- Working with the press service of the state structure - a nightmare of a TV man
- Tools and case studies of the modern press service of the municipality