Description
Venue: Hotel "Alpha" The best PR-cases of B2B companies on the Russian market will be presented at the conference. In 2016 and 2017, the conference brought together more than 200 specialists in the field of PR communications of B2B companies, 35 practitioners working with B2B business spoke. Traditionally, the attention of speakers and guests will be paid to the peculiarities of PR and marketing of B2B companies and brands. The focus this year will be on partnership projects, work with influencers in B2B, digital communications and lead generation tools. The specific sphere of B2B communications around the world is developing and changing rapidly, adopting tools and tactics from related areas. The use of B2C communication tools in the field of B2B will soon become a common practice. Speakers of the case-conference "PR in the B2B sector" on December 7 will tell about the most successful cases and solutions of communication problems in the field of B2B.