Description
Venue: IEC "Crocus Expo"
Reklama is an international specialized exhibition covering the full cycle of advertising production and procurement. The event is organized by EXPOCENTRE AO with the support of the Russian Association of Communication Agencies (AKAR), under the auspices of the Chamber of Commerce and Industry of the Russian Federation, and with the active participation of leading industry associations. The exhibition showcases the entire range of technologies and services for the advertising industry: from content and promotion to production equipment and materials for manufacturing all types of advertising media for outdoor and indoor advertising and navigation. The exhibition will take place on 27–29 October 2026 in Moscow, Crocus Expo IEC, Pavilion 1, Hall 4.
The exposition brings together manufacturers and suppliers of equipment, consumables, promotional products and digital solutions, as well as advertising and branding agencies. Both major market players and small and medium-sized companies are represented on a single platform, with an opportunity to present their products on equal terms. The event program includes expert conferences, seminars and discussion forums attracting a target audience from across the country.
Exhibition sections
Gifts and souvenirs
- Promotional souvenirs
- Prizes and awards
- Stationery
- Games
- Promotional printing
- Image product packaging
- Gastronomic gifts
Retail
- Installations and brand zones
- Branded stands
- Materials and structures for brand promotion at points of sale
- Displays
- LED screens for indoor retail spaces
- Auto-adjusting mobile LED displays
- Signs and pavement signs
- Space design and shop design solutions
- Advertising photography
- Packaging and prepack
- Signboards
- Touch kiosks and panels
- Flags
Merch
- Branded merchandise
Digital advertising
- Digital advertising equipment and solutions
- LED screens, panels and video walls
- Creative signboards and LED floors
- Content management
Advertising as part of urban space
- Transit advertising and urban infrastructure advertising
- Lighting design equipment and materials
- Festive lighting structures
- Urban lighting design
- Street furniture
- Territory branding
Equipment and materials for advertising production
- Printing equipment and printing materials
- Marking equipment
- Embroidery equipment
- Cutting and trimming equipment
- Edge bending machines
- UV equipment
- Laser machines
- Milling machines
- Materials: plastic, glass, metal
- Engraving equipment
- Interior printing equipment and materials
- Textile printing
Innovations
- Business automation solutions
- Marketing research
- Branding
- Design
- Artificial intelligence in advertising