Description
Intercontinental Hotel, Tashkent, Uzbekistan
CEM Uzbekistan 2004 Exhibition is a highly professional event in the field of home appliances and consumer electronics. The specialized exhibition of such level held on a regular basis assists both consumers to orientate themselves in the variety of proposals, and manufacturers to present their products and services to a great number of visitors.
Main sectors:
- Big and small home appliances
- Built-in electronics and appliances
- Smart home appliances
- Luminaries and lighting
- Hi-Fi, Home theater
- Portable appliances
- Digital photo; Playstations
- Household telephony
- Audio and Video appliances
- Car stereo electronics
- Household electric tools
Targets of the exhibition:
- To promote the market of household appliances and consumer electronics in Uzbekistan
- To attract investments in developing of domestic electric household appliances
- To create (reflect) the complete review of the market of electric household appliances
- To afford an opportunity to dynamically introduce new products on the market of Uzbekistan
- To acquaint prospective customers with new techniques
- To create a friendly atmosphere for establishing business contacts between the manufacturers and their would-be dealer
- To orientate the consumer in a variety of the offer
Promotion
- Direct mail of 15,000 complimentary tickets using professional database (Uzbekistan, Kazakhstan, Turkmenistan, Russia)
- TV and Radio commercials
- Adverts and promotion articles in specialized magazines and leading newspapers
- Banners and billboards in Tashkent city
- Preliminary press conference