Corporate Controlling - 2019

The key task of controlling is to build an effective system of decision-making, implementation, control and analysis of management decisions in the company. Controlling covers all activities and business processes of the company. How to build a controlling system, what information and analytical systems will help to systematize all the necessary data, how to assess the effectiveness of controlling in business - these and many other issues are discussed by the participants of the conference "Corporate Controlling". Only practical cases from top managers of leading Russian and international companies.

Key topics of the conference:

• Assortment controlling
• Pricing and price adjustment as a tool for sales and revenue growth
• Scenario planning of the production program: signs of stability of scenarios, indicators of the need to switch to another scenario
• How to evaluate the financial effectiveness of marketing
• Strategic approaches to supply chain cost management