EXPO - 2015

Description

Venue: Design factory Bottle

"EXPO - 2015" is a new format of business events. The forum participants will be able not only to get information about what in the world are effective instruments for participation in exhibitions, but also to see with their own eyes. Expo area of the forum is a unique business space, which presents innovative approaches to the construction of exhibition stands and design of event venues. Each participant will receive a number of ideas on how to visually enhance your stand for the next exhibition.

"EXPO - 2015" is a unique business platform that has no analogues in Russia, the main purpose of which is the international exchange of experience and knowledge on effective participation in exhibitions, optimization and redistribution of costs with the aim of obtaining better results. Still in Russia there was a clear and structured approach to preparing for participation in exhibitions, which would lead to ROI.

The forum's mission is to create a qualitatively new approach to participation in exhibitions in accordance with the changing situation on the Russian market, to provide effective planning tools exhibition strategy, work on the stand and evaluation of results.

Exhibition Sections:

• Preparation for the exhibition:
• planning for success:
  - what actually need to set goals and how
  - how to announce their participation in the media
  - how to launch sales even before the show
  - the algorithm of actions
• anti-crisis marketing:
  - how to deploy large-scale advertising campaign without a budget
• contractor selection:
  - how to choose the developer, which is not delivering late
  - specific methods and steps of validation contractors
• design that attracts and sells:
  - new approaches to the conception and design of the exhibition stand
  - modern trends in design
• real case studies to attract visitors to your stand:
  - cause-marketing at your booth - new glade of company development
• Work at the exhibition:
• how to "catch" the client in 60 seconds, how to turn a visitor into a buyer:
  - who you want to send to the stand, and why?
  - recognition technology competitors scouts as not to give them important information
  - how to recognize "onlookers" for 30 seconds and do not spend time with them
  - the unique sales techniques
• sale in crisis, new schemes in the new time:
  - crisis management methods
  - sales at the stand
• social marketing on the stand:
  - how to raise exhibition and sale to a new level
• After the exhibition:
• the payback of the exhibition is the reality:
  - what indicators to use to calculate the results of the exhibition
  - maintaining contacts after the exhibition: what to do with the received contacts?
  - whether you sell after the exhibition?
• how to measure the effect of the image:
  - "hostages of image" or effective marketing strategy?
  - what metrics to use to evaluate image participation
  - what results should bring the image part in the exhibition