Insurance & Banking Loyalty. Economics and Loyalty Systems. Marketing Analytics - 2018

Objectives of the Exhibition:

• Discuss issues of building effective models of customer loyalty
• Agree on options for development and transition to a new level of loyalty programs in the insurance market
• Draw attention to the introduction of modern technologies in the process of customer retention and marketing Analytics in insurance companies
• Discuss opportunities for inter-industry cooperation and exchange of experience (payment systems, savings programs, telecommunication companies)
• Identify economic risks and opportunities to prevent them in the process of building loyalty programs

Key topics of the conference:

• Key success factors of SL, construction of measurable indicators and performance indicators of SL
• A balance between the completeness of the collection of data on insured persons and respect the privacy of personal information
• Customer service, customer relationship management in a large Federal insurance company
• Strategy for the development of insurance activities in the Russian Federation. Model of interaction between the insurer and the policyholder in the implementation of loyalty systems
• Peculiarities of formation of loyalty in insurance, introduction of loyalty programs taking into account the norms and requirements of the legislation of the Russian Federation
• Monetization opportunities and encouraging customer loyalty
• New approaches to loyalty systems: changes, usage mechanics, software solutions and innovative equipment
• Improvement of the regulatory framework, in particular, the impact of changes in compulsory insurance rates on the formation of the client portfolio
• Legal issues of settlement of disputes between insurers and policyholders within the framework of the loyalty program
• Telematics and design. The use of telematics systems as a factor in increasing customer loyalty
• The main components of the effectiveness of customer churn management and loyalty (completeness of customer information, knowledge of demand, segmentation of customer bases)
• Business process Analytics. Automation in insurance companies, replacement of old accounting systems
• CRM. What is customer relationship and how do I automate the management of these relationships? System of management customers during customer lifecycle
• Modern policyholder: basic needs, methods of attraction, methods of retention. Marketing research
• Quality settlement of losses as one of the most important factors of loyalty
• Partnership and interaction of insurance companies with insurance agencies and agents, brokers
• Partnership and interaction of insurance companies in the cross-sectoral context