Licensing World Russia - 2021

International specialized exhibition of the licensing industry "Licensing World Russia" is held in B2B format and represents a platform for the presentation of corporate, fashion, sports, lifestyle brands, entertainment industry characters, art, design object, and images of cultural heritage objects.

The exhibition motto - "A new look at your product" - is aimed at a wide target audience of manufacturers - current and potential licensees, it reflects the whole perspective of using popular characters, pictures, images in the production of consumer goods of various categories.

The target audience of "Licensing World Russia" visitors are manufacturers of various categories of children's products: clothes, shoes, games, toys, food products, confectionery, drinks, baby care products, cosmetics, perfumery, stationery, computer games, magazines, comics, books, souvenirs, bedding, fashion accessories, consumer electronics, carnival costumes, puzzles, furniture, greeting cards and other product groups.

Key expositions, themes and events of the exhibition:

• Brand Product Gallery - demonstration of new licensed goods and products featuring popular characters and brands. An opportunity to get direct contacts of copyright holders and communicate with representatives of large companies and brand owners
• Business-oriented business program "Licensing Day", which includes licensing cases from market participants, analytical data from leading research agencies, success stories and development of brands from different product segments: an opportunity for industry professionals to update their knowledge about the market and receive invaluable recommendations from industry experts. Attendance is free of charge
• Legal Consulting Center - leading experts in the field of copyright protection participate in the exhibition "Licensing World Russia" and provide legal advice on the creation, registration, use and protection of intellectual property for all guests and exhibitors. Among the experts: Semenov&Pevzner, Baker McKenzie, Katkov & Partners, Kiryukhin & Partners, Association of copyright holders
• The parade of life-size figures is an enchanting show with the participation of heroes and characters popular and beloved all over the world. Bright photos and good mood are guaranteed