Effective Press Service - 2019 in Moscow. Effective Press Service - 2019, exhibition in Moscow. Advertising and Publishing Activities. Information Technologies and Communications.

Venue: Hotel Complex "Art Moscow"

What will give you participation in the conference:

Leading expert
All speakers of the conference are practitioners and recognized experts in the field of public relations, marketing and promotion in social networks.
The latest case
Speakers will share relevant cases, examples of specific PR-projects and PR-campaigns, will analyze the cases of participants.
Only practice
Instead of retelling the basics and theory speakers will give only practical recommendations, proven methods of work.
Prizes and gifts for participants
Special gifts for VIP-package holders. All participants can win prizes during the conference: books, delicious prizes, information materials from speakers.
Networking
Special networking session, where all participants will get acquainted with each other using special technology.
Maximum useful content
The basic principle for the selection of speakers, usefulness of the content. The reports will cover General PR trends in social networks and industry specifics.

Conference Program:

Stream "Public relations in business":

Video content for business: illusions and realities
Reputation management and dealing with negative feedback
PR-personnel market. How companies attract the best candidates for the PR team. And conversely
Promotion of start-UPS: reefs, myths and the bitter truth
How to build a content factory and promote with free media publications
How to measure the benefits and results from your community. 10 performance parameters
New tools for brand promotion in social networks
New tools in internal communications
Practical crisis recognition skills
Corporate media: in the ring of friends
You burn and everything burns and you're in hell. Communications in a crisis situation

The flow of "public Relations in government":

PR of state structures without budget or with a small budget
Promotion of the modern state Museum: tools and cases
Building and promoting the image of the official, politician, head of the state structure
PR of the Deputy of the regional Parliament
Work of the press service of the regional Ministry: experience and cases
PR of social projects: tools and cases
Opportunities and dangers of online presence of officials and government agencies
Work with the speaker in government. How to influence the crowd. How to work with provocateurs during performances
Working with the press service of the state structure - a nightmare of a TV man
Tools and case studies of the modern press service of the municipality

Effective Press Service - 2019