Description
Venue: Moscow International Higher Business School "MIRBIS"
Conference Program:
Stream "PR in social networks":
- Social media trends for the second half of 2019
- AI-trends of social media monitoring and their impact on reputation management, situational PR and presence in the agenda
- New tools to stimulate activity in the community. The practice of community management
- Cyberbullying: how to protect yourself and your reputation
- Live broadcasts in social networks as a permanent source of information guides
- How to find opinion leaders on social networks?
- Interaction with the target audience in social networks - tone of voice
- Bloggers in the service of PR specialists
- A new era of digital content - what to write about in social networks
- Micro and nano influencers as the main trend of 2019
- Viral PR and media launch
- Research and study of the audience in social networks
- How to resist the smart strip and get covered
- We manage reputation in social networks: from customer support to PR
Stream "Social media marketing":
- Instagram followers: where to get and how to work with them
- Sale in social networks: tools and cases
- Social media analysis to improve marketing efficiency
- Facebook ads: the right settings to get results
- SMM strategy in 2019: how to make it more optimal
- Influencer marketing: how to get the most out of working with bloggers
- Non-standard video motion formats
- Modern digital marketing in online business
- Video on Instagram and Facebook: how to do right and achieve results
- How to sell via live broadcasts? How to use them for commercial purposes?
- Messenger marketing. Unlocking customer potential with WhatsApp
- SMM to stimulate sales. Lifehacks for working with Facebook, VK, Instagram
- Strategy for b2b in SMM