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SOCIAL MEDIA FEST. PR and Social Media Marketing - 2019

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International Specialized Conference

Date: 20.06.2019 - 21.06.2019 

City: Moscow - information about city

Holder: PH "Image Media"

Topics: Advertising and Publishing Activities, Information Technologies and Communications


Description

Venue: Moscow International Higher Business School "MIRBIS"

What will give you participation in the conference:

  • Leading expert
    All speakers of the conference are practitioners and recognized experts in the field of public relations, marketing and promotion in social networks.
  • The latest case
    Speakers will share relevant cases, examples of specific PR-projects and PR-campaigns, will analyze the cases of participants.
  • Only practice
    Instead of retelling the basics and theory speakers will give only practical recommendations, proven methods of work.
  • Maximum useful content
    The basic principle for the selection of speakers, usefulness of the content. The reports will cover General PR trends in social networks and industry specifics.

Conference Program:

Stream "PR in social networks":

  • Social media trends for the second half of 2019
  • AI-trends of social media monitoring and their impact on reputation management, situational PR and presence in the agenda
  • New tools to stimulate activity in the community. The practice of community management
  • Cyberbullying: how to protect yourself and your reputation
  • Live broadcasts in social networks as a permanent source of information guides
  • How to find opinion leaders on social networks?
  • Interaction with the target audience in social networks - tone of voice
  • Bloggers in the service of PR specialists
  • A new era of digital content - what to write about in social networks
  • Micro and nano influencers as the main trend of 2019
  • Viral PR and media launch
  • Research and study of the audience in social networks
  • How to resist the smart strip and get covered
  • We manage reputation in social networks: from customer support to PR

Stream "Social media marketing":

  • Instagram followers: where to get and how to work with them
  • Sale in social networks: tools and cases
  • Social media analysis to improve marketing efficiency
  • Facebook ads: the right settings to get results
  • SMM strategy in 2019: how to make it more optimal
  • Influencer marketing: how to get the most out of working with bloggers
  • Non-standard video motion formats
  • Modern digital marketing in online business
  • Video on Instagram and Facebook: how to do right and achieve results
  • How to sell via live broadcasts? How to use them for commercial purposes?
  • Messenger marketing. Unlocking customer potential with WhatsApp
  • SMM to stimulate sales. Lifehacks for working with Facebook, VK, Instagram
  • Strategy for b2b in SMM
 
 
 

Additional information:


 
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