Description
Venue: "Londonskaya" Hotel
Conference Sections:
- Principles of marketing policy in the field of production and sale of alcohol drinks
- Government Relations (GR) in the field of production and promotion of alcohol drinks
- Scheme of consumer retention when there is a change of geographical names for drinks
- Promotion of national product as a tool for fighting against adulteration
- Topical issues of promotion of legally limited brands
- Category management: new technology of products range management, introduction aspects
- Promotion of "Premium" class products
- Building of mutual relations of distribution companies and manufacturers in the field of trade marketing
- Qualitative development of distribution